Thursday, October 9, 2008
During this festive season we are excited to welcome the newest member of the Google News family - Google News in Telugu. Like all Google News editions, the Telugu edition gathers news from several Telugu sources and automatically arranges these stories in different sections.
We know that the 75 million strong Telugu speaking population wants to stay on top of current affairs and we hope this new edition makes it easier for them do so. The Telugu edition is our fifth Indian edition of Google News; we already have editions in English, Hindi, Tamil and Malayalam.
As we've blogged about in our previous Indian language edition launches, one of the biggest challenges we faced was making sense of the many non-standard font-encodings used by various publications. This makes it very hard for search engines to make sense of the text because they are not recognized correctly. Since Unicode is the well established standard for exchange of text today, we strongly encourage news websites to adopt the Unicode-based UTF-8 standard.
If you are a Telugu news publisher and don't see your site on our editions, you can contact us to request inclusion. In some cases, we were not able to include news sites because of technical reasons having to do with the structure of the URL or proprietary encodings. You can learn much more about making sure your content is surfaced correctly by reading our documentation on Help for Publishers.